Success for your business can come in many forms, such as using multiple platforms together. WhatsApp is a leading communication platform worldwide. You can increase your brand visibility and profits by connecting the social media accounts of your business with your business’s WhatsApp account.
Linking these social platforms together requires careful understanding of how each performs and how you can set up your business processes around this arrangement. This is generally called WhatsApp marketing. Let’s explore this term and how one can use it to improve their lead generation and customer conversions.
What is WhatsApp Marketing?
If you wish to connect with a large number of potential consumers online, then WhatsApp is the ideal tool for this purpose. Such a strategy ensures your communication is timely and you finally convert a customer while still keeping your expenses low.
This is called WhatsApp marketing, where you add a CTA (Call-To-Action) in your business’s Instagram or Facebook feed. It may show as a ‘Message Me’ icon. You can motivate those interested in messaging you on your WhatsApp account to buy your products, sign up for a free trial, book an appointment, or submit their contact information.
What is Click to WhatsApp Ads (CTWA)?
Click to WhatsApp ads, or CTWA, are the ads that will take a user from a social media site to your business’s WhatsApp account when clicked. You can put the option of “Send Message” on your business’s Facebook News Feed, Stories, Marketplace, and similarly, on the News Feeds, Stories, and Explore sections on Instagram. When a user clicks this button, they are transferred to the WhatsApp chat of a business account.
Now, you can engage in proper two-way messaging with your new potential client. This WhatsApp tool of CTWA has shown outstanding results in promoting brand awareness and ultimately, driving conversions. Brands can give more details about their products/services and offer personalized recommendations.
How Does A CTWA Work?
The typical process of a CTWA works as follows: when a user clicks on a Facebook or Instagram ad, they are directed to the brand’s WhatsApp chat. A WhatsApp chatbot typically starts the communication process. It also helps save the potential customer’s data. The chatbot also provides tailored product recommendations or query responses by observing the nature of a user’s questions.
Whether a customer converts or not, the chatbot retains the saved data for future remarketing efforts. This reduces overall business costs as compared to doing marketing or remarketing through third-party websites or service providers.
Bottom Line
Businesses can now reach thousands of customers using WhatsApp marketing campaigns. This is also achieved in a cost-effective and personalized manner. You can also use social media sites to buy growth packages to improve your brand or business ratings.
Combine these growth packages and WhatsApp advertising to get the best results and excellent statistics for your business. Subscriberz is one such trusted name, offering multiple deals with varying prices and metrics. You can select the one that suits your budget and metric needs. Converting customers was never that easy before with WhatsApp and Subscriberz as your reliable partners.
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